Evidence on charitable giving, philanthropy, and generosity.
A practical guide for donors and nonprofit staff on interpreting giving statistics, spotting misleading trends, and using data to make smarter decisions.
We debunk the myth that impact evidence is optional. Showing donors what their past gifts accomplished boosted subsequent giving by 14%, according to ...
Compare three places to share your volunteer story: nonprofit newsletter, GivingTuesday social post, and in-person conversation. Learn which wins and ...
Most fundraising advice ignores the highest-leverage fix: recurring giving. Here's a first-person walkthrough, with one warning and one concrete recom...
Most fundraising advice tells you to get more donors. The real lever is getting the ask amount right, and recurring giving is the most underused tool ...
A step-by-step guide to creating a fundraising plan that leverages recurring giving, donor-advised funds, and proven tactics to maximize your charity'...
Your nonprofit's empathy pitch is failing. Volunteers give more when they feel their impact. Stop wasting their time and yours.
Recurring donors give nearly 3x more, yet most nonprofits ignore them. Here's how to build a monthly giving program that works—and why the status quo ...
The average donor is a myth. Giving is now a game of the few and the generous. I say stop chasing the masses and start courting the committed.
The old fundraising playbook is failing. If your nonprofit still hinges on December appeals and one big gala, you're leaving money on the table. Here'...
The best fundraising isn't about asking more—it's about showing impact. Here's why we should ditch the event and embrace the recurring gift.
Charitable giving hit record highs, but donor participation is collapsing. The sector's reliance on the wealthy is a fragile foundation for change.
Charitable giving hits records, but donor participation is falling. We can't ignore the concentration at the top. Here’s how nonprofits should adapt t...